Publication Calendar
- 2011-2012 Publication Calendar (updated 7/29/2011)
Important Dates
- There are no important dates at this time. Please check our Publication Calendar for upcoming special editorial content.
Advertising Media Kits
- 2011-2012 Daily Californian Media Kit
PDF of our Media Kit, which includes our advertising rates, specifications and publication calendar for national advertisers and agencies.
Effective August 2007. (Updated March 30, 2011) - Online Advertising Rates (Updated June 14, 2011)
How to Place an Ad
1.) Contact your account representative. Please feel free to use us as a resource to discuss the best advertising approach for your business. As an independent, non-profit, student-run press, your success is our success!
2.) Decide on what size ad you would like to run and what date you would like it to appear. See our Media Kit for ad rates and specifications.
3.) Submit space reservation information to your account representative. Must include:
- Advertiser Name and Agency Name
- Tagline
- Ad Size (columns wide x inches deep)
- Insertion Date(s)
- Contact Name
- Contact Phone Number
- Contact Email
- PO Number (if applicable)
New Accounts please also submit billing information in addition to the above including:
- Billing contact: name, phone, and email
- Billing Address
- Fax Number
4.) Submit artwork* electronically to [email protected] or by mail to
The Daily Californian
Attn: Ad Services
P.O. Box 1949
Berkeley, CA 94702
5.) Inserts must be received 3 weeks prior to publication date. All inserts must be pre-approved by an account executive before any materials are shipped. One copy of your insert needs to be reviewed by your account executive prior to shipment of inserts to our printer. Please ship pre-approved preprinted inserts no sooner than 10 business days and no later than 5 business days prior to publication to:
Inserts shipments must be identified to match the insertion order.
FP Press
Attn: The Daily Californian (date of insert)
33250 Transit Ave
Union City, CA 94587
*Deadline for space reservation and ad copy is 3 business days prior to publication by 3pm.
Market Information
Established in 1871 and independent since 1971, The Daily Californian is the oldest daily newspaper in Berkeley, a community of young, well educated people with high incomes. According to the June 22, 2006 issue of Editor & Publisher, although young people (18-24) shy away from reading (mainstream) newspapers, a new study conducted by Y2M indicates that 77% of undergraduates read the print edition of campus papers at least once a month and 57% read it online. Showcase your business out in the #1 public university with The Daily Californian.
- Circulation: 10,000.
- Readers: 42,000.
- Population of Berkeley: 101,517.
- Average household income: $68,437.
- Student population of UC Berkeley: 33,558.
- UC Berkeley employees: 21,025.
- 58.6% of Berkeley’s residents are between 18-24.
- 68.9% of Berkeley residents 25+ have a bachelor’s degree or higher.
- 72.5% of UCB students live in Berkeley.
- 75.8% of UCB students live in non-campus residences.
- 47.2% of UCB students own a motor vehicle.
- 79% of motor vehicle owners use it for shopping or recreation.
- 63.6% walk or bike to campus.
- 56% of UCB transfer students at 51% of UCB students who enter as freshman are employed full-time after graduation.
- 48.9% of UCB students plan to enroll in graduate orprofessional school.
Statistical information from the UCB Student Research center’s Student Housing and Transportation Survey, Fall 2005 and the Berkeley Chamber of Commerce.
Contacts
Publisher
Matt Wilson
[email protected]
May be scheduled through your
Daily Cal Advertising Executive.
4th Street, Gilman, North of Campus, Arts and Entertainment, Solano Ave., Albany:
Sean Traver, Sr. Account Executive | 510-280-2452
College Ave, Clairemont, Emeryville, Outside Berkeley
Downtown Berkeley, South of Campus (Telegraph), UC Clients:
James Dorn, Sr. Account Executive | 510-280-2436
National Advertisers
Rick Torgerson, National Account Executive | 209-293-7482