(Cal Bears/Courtesy)

The Bear Necessities: Revisioning the Cal brand

Inspiring speeches, matte helmets, the color gray highlight the marquee event

The wait is over. Cal Athletics’ new brand — two years in the making — was unveiled in a landmark event at Memorial Stadium Wednesday afternoon. While the shiny new uniforms received all the hype — and rightfully so — the revamped Cal brand is about far more than just Read More…

(Cal Bears/Courtesy)

Cal athletics unveils new brand in massive press conference

Respect the past, represent the future. That was the theme of the Cal athletic department’s unveiling of the new Cal brand Wednesday afternoon. At the Memorial Stadium Field Club, Athletics Director Sandy Barbour was joined by coaches and members of the media — as well as a few choice athlete-models Read More…

Stadium seating quandary

CAMPUS ISSUES: The campus is taking positive steps toward better financing of Memorial Stadium, but concerns with the project linger on.

UC Berkeley administrators have finally acquiesced to a difficult truth: Financing the renovation of California Memorial Stadium through a heavy reliance on luxury seat sales is not going to work. In order to keep the project on track, the campus will need to maximize all sources of revenue. It has Read More…

A construction worker walks between the rows of seats in Memorial Stadium during its retrofit. A recently-released report shows that the number of premium seat sales, part of the funding model for the renovation, is lagging behind predictions.

Memorial Stadium premium seat sales see decline in quarterly report

Recent report prompts questions about debt repayment plan for renovation costs

UC Berkeley’s new Memorial Stadium has emerged from retrofit and modernization efforts equipped to withstand California’s notorious quakes. But a recently released report indicates that the stadium’s finances might rest on less sound financial foundations. Read More…

Memorial Stadium Renovations

Homestretch

Looking back at the renovation of the Bears' football stadium

Since its opening in 1923 to host UC Berkeley’s annual Big Game against longtime rival Stanford University, Memorial Stadium has undergone plenty of renovations and has seen many students and football teams come and go from its perch overlooking the campus and the San Francisco Bay. This fall will mark Read More…