Quarterly report shows slow Memorial Stadium luxury seat sales
Derek Remsberg/File
A quarterly financial report released Friday shows that sales from Cal Athletics’ Endowment Seating Program have not kept pace with initial projections. Read More…
Flawed from the beginning
CAMPUS ISSUES: The struggle to sell Memorial Stadium seats stems from overly optimistic revenue projections and an ill-conceived project.
The recently renovated Memorial Stadium’s new foundation may stand rock solid, but the same could not be said for the financing plan to cover the project’s roughly $320 million in costs. In spite of Cal Athletics’ and the campus administration’s best efforts to bring the stadium’s finances back onto a Read More…
Stadium seating quandary
CAMPUS ISSUES: The campus is taking positive steps toward better financing of Memorial Stadium, but concerns with the project linger on.
UC Berkeley administrators have finally acquiesced to a difficult truth: Financing the renovation of California Memorial Stadium through a heavy reliance on luxury seat sales is not going to work. In order to keep the project on track, the campus will need to maximize all sources of revenue. It has Read More…
Letter to the editor: Memorial Stadium article regarding seating sales trend is misleading
The errors and omissions in your recent story about Memorial Stadium and the Endowment Seating Program begin in the headline and continue throughout the body of what is a misleading article. The headline described ESP’s finances as “empty coffers.” This is wording that is both dramatic and false. In fact, Read More…
Memorial Stadium premium seat sales see decline in quarterly report
Recent report prompts questions about debt repayment plan for renovation costs
UC Berkeley’s new Memorial Stadium has emerged from retrofit and modernization efforts equipped to withstand California’s notorious quakes. But a recently released report indicates that the stadium’s finances might rest on less sound financial foundations. Read More…
Home improvement: The return of Memorial Stadium
Memorial Stadium is more than a football field — it's a capsule of Cal's legacy.
From December 1922 to November 1923, a coliseum was constructed at the foot of the Berkeley hills dedicated to the fallen California comrades of the Great War. On Sept. 1, 2012, a cannon will sound from Strawberry Canyon, marking a new chapter in the rich history of California sports. Memorial Stadium is back. Read More…