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Rolling Loud 2018: Rich the Kid

Beginning with a few memorable tracks off of The World Is Yours, Rich took ownership of both the stage and the audience, inspiring the crowd to dance and rap along with him as he made his way across the stage in an effortlessly breezy manner.
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Rolling Loud 2018: Smino

Self-described as playing “futuristic funk” and “soulful rap,” the 26-year-old St. Louis-based rapper’s sound and voice is reminiscent of his contemporary, Chance the Rapper, but with an overall emphasis that it’s for the bedroom.
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