Report shows increased revenue for Cal Athletics

A financial report from Cal Athletics shows an increase in total revenue over the previous fiscal year, despite declining income from pledge seats at Memorial Stadium. The total proceeds — about $29.4 million for fiscal year 2014, more than 26 percent greater than in 2013 — are greater in part due to higher investment returns and leasing and rental revenue.
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Flawed from the beginning

CAMPUS ISSUES: The struggle to sell Memorial Stadium seats stems from overly optimistic revenue projections and an ill-conceived project.

The recently renovated Memorial Stadium’s new foundation may stand rock solid, but the same could not be said for the financing plan to cover the project’s roughly $320 million in costs. In spite of Cal Athletics’ and the campus administration’s best efforts to bring the stadium’s finances back onto a
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