Sammy Sassoon | Shirt: thrifted, jeans: ASOS

A brief history of normcore

Think of the average UC Berkeley student — what comes to mind? Countercultural leanings? Likely. Strong feelings about Main Stacks, a state of perpetual caffeination and a penchant for Cal gear? Almost certainly. Fashion sense? Not exactly. While images of the suit-clad students of the Free Speech Movement might look
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You’ve seen these slogans before, but never like this

Thanks to clever advertising, there are a few phrases that have snuck into our daily lives. You’ve seen these slogans time and time again, but they probably didn’t resonate with you as much as they do now. We felt like these public-private partnerships didn’t do a successful job of attracting UC
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(Cal Bears/Courtesy)

The Bear Necessities: Revisioning the Cal brand

Inspiring speeches, matte helmets, the color gray highlight the marquee event

The wait is over. Cal Athletics’ new brand — two years in the making — was unveiled in a landmark event at Memorial Stadium Wednesday afternoon. While the shiny new uniforms received all the hype — and rightfully so — the revamped Cal brand is about far more than just
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(Cal Bears/Courtesy)

Cal athletics unveils new brand in massive press conference

Respect the past, represent the future. That was the theme of the Cal athletic department’s unveiling of the new Cal brand Wednesday afternoon. At the Memorial Stadium Field Club, Athletics Director Sandy Barbour was joined by coaches and members of the media — as well as a few choice athlete-models
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Henry Treadway vigil

Friends, family remember UC Berkeley sophomore Henry Treadway

The Multicultural Community Center in the Martin Luther King Jr. Student Union was filled to capacity Friday night, as friends, family and members of the UC Berkeley community filed in to pay their respects to Henry Treadway — the sophomore and El Cerrito native who died last week at Unit
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