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PSA: 5,000 eggs will be hidden around Memorial Glade on Thursday

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APRIL 15, 2014

On April 17, UC Berkeley’s Undergraduate Marketing Association is hosting an Easter egg hunt on Memorial Glade for all students.

The event is sponsored by San Francisco-based chocolate maker Scharffen Berger, which is filling 5,000 eggs with samples of its milk chocolate, and two special eggs will be filled with a $500 scholarship. While you have literally less than a 1 percent chance of actually getting the money eggs, we still love the concept of free early-morning chocolate and a chance to act like a little kid again.

The founder of Scharffen Berger, John Scharffenberger, attended UC Berkeley and wants to give back to the school by sponsoring this event. This is the first Easter egg hunt UMA has hosted, but the organization plans to host more in future years. So this is your chance to witness the first year of an annual tradition.

“Our event is free and fun!” said events consulting director Kristen Gallogly. “We will have 5,000 samples of finely crafted artisan chocolate  all students have to do is stop by Memorial Glade and pick up an Easter Egg.”

Technically, Gallogly said that the event is open to anyone who stops by Memorial Glade, but since it is in the morning, the hosts decided that most of the people in that area would be UC Berkeley students.

If you are feeling especially nostalgic for those days as a small child, running around and searching for candy-filled eggs, you will be happy to know it is completely free to enter the Easter egg hunt. The hunt will be from 9 a.m. to noon, so don’t forget to pick up some chocolate on the way to class!

Contact Chloe Tarrasch at [email protected].

APRIL 15, 2014

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