Solly Fulp will manage and search for new partnerships between the campus and businesses as part of his appointment as the executive director of the newly formed University Business Partnerships and Services.

Fulp, who served as Cal’s deputy athletic director and chief operating officer from 2011 until June of this year, will be in charge of management for the University Partnership Program, which looks for sponsorships from businesses that can bring in revenue to the campus. He will also oversee Cal Recreational Sports in the new position.

“He brings extensive experience in securing new revenue and fostering strategic partnerships in both the public and private sectors,” said John Wilton, vice chancellor of administration and finance, in a campus email.

The University Partnership Program had a soft launch in September 2014 in an effort to start UC Berkeley on a more financially sustainable path, according to Fulp. But with his new position at the forefront of the program, more hours can be invested.

“Doing this right is not a part-time job,” said campus spokesperson Claire Holmes. “We definitely want to make sure that we have the expertise and the bandwidth to be able to take full advantage of the opportunities that are right in front of us.”

According to Holmes, the goal of the UPP is to find partnerships or agreements that can be leveraged across UC Berkeley so that the entire campus can see more favorable benefits.

“We will be looking for partnerships that can really take advantage of the size of our campus,” she said.

The program will include an advisory board of key campus stakeholders — such as professors, student representatives from the ASUC and campus spokespeople — to look into the partnerships being explored and to advise Fulp, according to Holmes.

Fulp said the advisory board will be an invaluable resource to provide feedback on partnership strategy, targeted business categories and upcoming program agreements.

Different departments on campus including Recreational Sports have previously sought out their own sponsors to generate extra funds, according to Mike Weinberger, director of Cal Recreational Sports.

“Rather than each one of us (seeking sponsorships) separately, we go as a group so there’s a higher value to sponsor,” Weinberger said.

Fulp was important in securing a partnership with Kabam at the California Memorial Stadium, according to Wilton.