Rolling Loud 2018: Rich the Kid

Aslesha Kumar/Staff

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After the successful release of The World Is Yours earlier this year, Rich the Kid has quickly risen in rank and taken ownership of his unique musical style, as he proved during his performance Sunday afternoon. Appearing onstage against the late-afternoon sun, the Atlanta-based rapper became the physical embodiment of positive vibes during his high-energy and downright fun set.

Beginning with a few memorable tracks off of The World Is Yours, Rich took ownership of both the stage and the audience, inspiring the crowd to dance and rap along with him as he made his way across the stage in an effortlessly breezy manner. Showcasing his lyrical prowess and unique vocals, Rich managed to distinguish his style by refusing to rely solely on his backtrack or beats during his performance.

Yet as easygoing and lively as Rich seemed at the start of his set, his energy grew exponentially when he brought his friend and collaborator Famous Dex onto the Dryp stage, much to the surprise of his fans.

While not listed as a performer at Rolling Loud himself, Dex managed to take command of the stage and perform a few of his own tracks to a highly receptive crowd before convening with Rich while he performed some of his chart-toppers such as “Plug Walk” and “New Freezer.” Dex even teased an upcoming single that he claimed to be a deviation from his usual rap, typically meant for the “white boys.”

Dancing, laughing and riffing off of one another, Rich and Dex put on an upbeat and entertaining show that was met with incredible enthusiasm from a highly receptive crowd. Notably, Rich demonstrated an impeccable ability to feel out the vibe of the crowd, knowing when and how to encourage moshing without deviating from his own music.

Rich’s set certainly secured a place as one of the most downright fun and engaging performances featured at the festival.

Contact Manisha Ummadi at [email protected]. Tweet her at @mrummadi.