CP Shades, a sustainable fashion brand selling clothing items such as cashmere sweaters and cotton silk dresses, has moved from the Elmwood District to Fourth Street and opened its location Thursday.
Owners David and Denise Weinstein are Berkeley locals and owned stores in the city back in the 1970s and ’80s, according to CP Shades retail operations manager Kyrrha Martin. David Weinstein started CP Shades in the late ’70s after dying painters’ pants and knits to sell in his store Fresh Pants. He then went on to sell wholesale to his friends across the United States.
“We are local people and produce everything in Sausalito with 100% renewable energy,” Martin said in an email. “We also plant 1 tree for every piece of clothing we produce.”
Martin added that the store’s atmosphere is one of comfort and friendliness, with the business focusing on simplicity and visibility of its products both online and in stores, according to the CP Shades website.
The store also upholds an environmentally conscious mission that focuses on sustainability.
Due to the company’s partnership with the nonprofit organization One Tree Planted, for every clothing item that is produced, one tree is planted.
CP Shades has also strived to help shift the surrounding community to 100% renewable energy by pledging to The Climate Reality Project’s 100% Committed campaign.
Solar panels can be seen from above the waterfront factory in Sausalito, California, where the pieces are made with “soul” and garment-washed-and-dyed, sustainable fabrics, according to the company’s website.
Amid the COVID-19 pandemic, CP Shades is being cautious in taking care of the safety of customers and workers, according to Martin.
“We’re definitely worried about Covid, but we’re always using our best practices and wear masks at all times,” Martin said in the email. “Getting through the covid crisis safely is a huge priority.”
A previous version of this article incorrectly attributed the photo courtesy to Nathan Stratton. In fact, the photo was courtesy of Kyrrha Martin.