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The Ultimate List of 6 AdSense Alternative Ad Networks for Publishers

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MARCH 09, 2023

Are you a publisher looking for an alternative to AdSense? Do you want to maximize your ad revenue and get the most out of each impression or click? If so, then this article is just what you need.

In it, we will discuss the six best ad networks that are great alternatives to AdSense and their pros and cons.

We’ll look at which network is best for specific types of content, as well as any additional features or benefits users should consider before making their decision.

By the end of this article, you should be able to decide which one is best for your website!

What Is AdSense?

AdSense is a popular advertising platform developed by Google that allows publishers to monetize their content. It provides an easy way for website owners and app developers to earn money through contextual ads, search results, and video ads on their sites.

Publishers can easily integrate AdSense with their websites or apps via a simple code snippet provided by Google. Through this platform, they can track ad performance and revenue in real time. What’s more, it has reliable payment options, so you will never miss out on your earnings.

However, there are some downsides to using AdSense.

For instance, the application process may take weeks before approval is granted due to its strict policies.

Additionally, the range of available ad formats might not be enough for certain niche markets since AdSense only accepts mainstream types like text links, display banners, and video ads.

Furthermore, your account could get suspended if any policy violations are made, such as invalid clicks or misleading advertisements.

Why Do You Need an AdSense Alternative?

The main advantage that alternative ad networks offer over AdSense is more control over where your ads appear on your website.

This can be especially useful if you want to target specific audiences or customize how certain types of ads look on your site. Additionally, some alternative ad networks may also provide higher CPMs (cost per thousand impressions) than what AdSense offers.

Alternative ad networks also tend to have less stringent requirements regarding the type of content they allow compared with AdSense, so this makes them attractive options for those who don’t meet all the criteria that Google currently expects when approving accounts.

However, keep in mind that while it might be easier to get approved into an alternative network, you still need to make sure your website meets any quality standards set by each individual network before being accepted into its program.

Now, let’s discuss each one of them:

#1 Codefuel (Best Overall)

CodeFuel is a search monetization solution for publishers. They have been in operation since 2014, and using this platform, publishers can increase their revenue, audience, and customer engagement, and optimize their search traffic to enhance their conversions.

Publishers can monetize their websites, browser extensions, search engines, and mobile apps through CodeFuel. This network offers higher payouts than some of its competitors due to its established connections with search engines like Bing. Projects with budgets of $10,000 or more can work with CodeFuel, and publishers can use the CodeFuel HUB to measure and optimize their campaigns’ performance.

Features Spotlight

  • Website monetization
  • App monetization
  • Search mediation

Pros and Cons


  • All monetization options can be managed from a single dashboard.
  • Multiple options for monetization across various platforms
  • analytical and tracking tools for campaign performance.
  • Integration with over 1200 quality publishers
  • can access the best Google AdSense programs.
  • High-quality ads, searches, shopping, and news feeds can be used to increase revenue.


  • requires a medium-sized audience to source customers or visitors with high intent.
  • It may not be the best network for small publishers.

What We Like the Most

We see how quickly CodeFuel was able to monetize browser extensions for Google Chrome and Firefox, which helped the app developer increase their revenue. If it were AdMob (AdSense for apps), the review could take longer.

#2 Ezoic

Ezoic is an ad network that caters to publishers and provides a range of services related to website monetization. It offers advanced analytics capabilities, integrations with Google AdSense, header bidding technology, and machine learning-driven optimization tools for better performance.

All this makes it an attractive choice for publishers looking for a reliable alternative to Google AdSense.

Features Spotlight

  • Website Monetization
  • AI optimization
  • Free Cloudflare integration

Pros and Cons


  • Increased revenue potential: With its artificial intelligence (AI)-driven algorithms, Ezoic can help maximize your website’s earnings by automatically testing different combinations of ads on each pageview.
  • Automation: Its automation features make it easy to manage multiple websites at once without the need for manual intervention.
  • Comprehensive reporting: You get detailed insights into ad performance so you can track progress over time and implement changes as needed.
  • Header bidding integrations You have access to premium demand partners through its integrated header bidding solution, helping you earn more from inventory sales.
  • Dedicated customer service: The company has excellent customer support, which is available 24/7 via email or phone call if any issue arises during setup or operation.


  • There’s a fee structure associated with the platform.

What We Like the Most

Ezoic has no minimum traffic requirement. You can also access their premium advertisement pool if you have at least 10,000 page views per month.

#3 Adcash

Adcash is an online advertising platform that has been in operation since 2007. This platform serves publishers, affiliates, media buyers, and networks globally. Adcash offers advanced optimization technology that can yield positive results.

Publishers can monetize web traffic with ease and relevant ads, resulting in increased conversions and revenue. Adcash offers several helpful features, including quick payments, live stats, clean ads, anti-adblock technology, simple integration, global coverage, real-time reporting, and optimized ROI.

Features Spotlight

  • Quick payments via PayPal
  • Live stats
  • Clean ads
  • Anti-adblock technology
  • Simple integration
  • Global coverage
  • Real-time reporting
  • Optimized ROI

Pros and Cons


  • There are several ad formats to choose from.
  • There is no added cost for handling transactions.
  • offers anti-adblock technology solutions.
  • potential to increase revenue
  • Several payment options are available.
  • allows all types of traffic
  • Good customer service


  • There is no referral program for publishers to join.
  • lower rates of pay on the CPM model compared to some competitors.

What We Like the Most

We see a lot of publishers having a surge in ad earnings of 20%.

#4 Media.Net

Media.net is an ad network that can be used as a viable alternative to AdSense for publishers.

It is one of the largest contextual networks in the world and offers access to thousands of premium sites, allowing publishers to monetize their websites through display ads. This platform has some advantages over other competing networks:

Features Spotlight

  • Easy Approval
  • Higher CPC for lifestyle blog niches

Pros and Cons


  • Access to high-quality demand sources: Media.net’s technology allows it to tap into established websites with wide reach and deliver relevant ads on publisher’s websites quickly, without compromising user experience or performance.
  • Comprehensive reporting system: The reporting feature offered by Media.net provides detailed information about how each campaign is performing, helping publishers better understand which types of campaigns are most effective in generating revenue from their site.
  • Advanced optimization features: Media.net also offers advanced optimization tools like auto-bidding and frequency capping that help ensure maximum returns on investment for its clients.


  • lower fill rates compared to other large ad networks, and limited support options available for publishers outside the US and UK regions.
  • Additionally, this platform may not be suitable for all types of businesses since it specializes in delivering contextual advertising solutions rather than offering programmatic buying or retargeting services.

What We Like the Most

In spite of these downsides, Media.net remains a popular choice among webmasters looking for a reliable AdSense alternative due to its competitive pricing structure and easy integration process with existing platforms such as Google Ads and Bing Ads Manager.

Please rewrite this and do not plagiarize.

#5 Taboola

With Taboola, publishers can grow their readership, monetize their sites with native ads, and boost user participation. Advertisements that seem like they belong on the page are shown, leading readers to further material that may be of interest to them. Also, it suggests articles to read depending on the reader’s previous selections.

Since users may filter and reject material, user satisfaction is prioritized. Because of the network’s focus on native advertisements, it may be of particular benefit to publishers who are looking to monetize their mobile sites.

Features Spotlight

Taboola’s features were developed with the goal of maximizing platform monetization, audience engagement, and discovery for content creators. These are the key characteristics:

With the use of A/B testing, publishers may take editorial feedback and utilize it to enhance their websites’ content.

  • Taboola facilitates an audience exchange by connecting publishers with other websites that get similar amounts of traffic.
  • Publishers may tailor each reader’s experience depending on their actions on the site.
  • Sponsored content and native advertisements are the best options for monetizing mobile platforms since they provide access to the most extensive native advertising marketplace.

Pros and Cons


  • Mobile monetisation works very well.
  • Extensive documentation.
  • Allows for exposure to a massive audience and, hence, a rise in brand recognition.
  • Retargeting and specific audience targeting.
  • Stats like visitors and sign-ups may be tracked by publishers.


  • Sometimes the ad looks spammy

What We Like the Most

TrustRadius reports that users are impressed with the helpfulness of the customer support agents and the intuitive layout of the site.

#6 Propeller Ads

Located in the United Kingdom, Propeller Ads is an advertising network that guarantees its publisher partners the best CPM prices in the industry. The highest cost-per-thousand impressions (CPM) prices are reserved for visitors from the United Kingdom, the United States, and Canada. 

CPM networks, such as Propeller Advertising, are attractive to larger publishers since they provide revenue independent of clicks. Since its inception in 2011, it has collaborated with more than 150,000 publications.

The proprietary algorithm allows for improved publisher and advertising compatibility. Moreover, it is an advertising self-service system.

Features Spotlight

  • Comprehensiveness: Propeller Ads promises to monetize anything on your site.
  • Adblock Bypass, created by Propeller Advertising, is a means to make money off of ads that are being blocked or filtered out by users by serving less intrusive ads in their place.
  • “click under” or “pop under” ads = a maximized window to fill its whole width. If this helps marketers and publishers better understand their target audience’s motivations, it might lead to a boost in revenue.
  • Push notifications are a fantastic tool for anyone looking to monetize their mobile content. More people may visit websites and other relevant material if push alerts are shown.

Banner advertisements, native ads, interstitial and push-up ads for mobile, and pop-under ads are just a few of the ad styles you may choose from.

Pros and Cons


  • Easily accessible settings. 
  • There are a number of different types of advertisements to choose from.
  • It’s easy to make a payment since the bar is so low.
  • Custom targeting decisions 
  • No PV requirement 

Joining the network is not contingent upon reaching a certain volume of traffic.


  • Decreasing user experience 

What We Like the Most

Users who have reviewed the service on g2.com say that the low payment threshold is easily reached if you have sufficient traffic. Withdrawal times are quick, which is a plus. The quality of customer service is often debated.

Bonus: Amazon Associates

This is not an ad network, rather affiliate network! The cloud-based services aid publishers in expanding their digital footprint, raising brand recognition, and creating and monetizing their websites and blogs. 

There is a market for online advertising, and publishers have the ability to buy and control it. Its origins may be traced back to 2009, when it was first formed. A deeper understanding of this system may be yours if you click here.

Features Spotlight

  • Extensive commercial products
  • Chrome extension
  • Easy decision making thanks to a consolidated dashboard including all relevant data.

Pros and Cons


  • The pages open quickly.
  • The integration was really straightforward.
  • That one big, united market advantages!


  • If your website is not written in English, visitors will be less likely to make a purchase.
  • Works well if your blog attracts Amazon customers

What We Like the Most 

No traffic requirement at all. You get paid per sale!

Frequently Asked Questions

What Is the Difference Between CPC And CPM?

CPC stands for cost per click while CPM stands for cost per thousand impressions; both refer to different types of pricing models used in online advertising campaigns such as those offered by Google Adsense. 

In CPC campaigns, advertisers pay each time someone clicks on their advertisement, whereas in CPM campaigns, they pay every time an impression or view is generated from an ad, regardless of whether someone clicked on it or not.

What Is the Average Minimum Amount of Traffic Required to Use an AdSense Alternative?

Honestly, there is nothing like average numbers. Each publisher has its own requirements, and some of them might need to be investigated manually.

If you want to be safe, earn at least 100,000 organic monthly page views before applying to any of these alternatives.

How Much Revenue Can Be Generated with an AdSense Alternative?

Ad networks have different models of payment; some may pay per impression, while others may pay based on clicks, or a combination of both. In our experience, USA, Canada, and UK traffic may earn you $5–20 CPM on average.

The amount of money that publishers earn depends largely on their traffic numbers, as well as the niche they operate in and which ads they serve on their sites. For example, websites dealing with finance topics tend to make more than those dealing with lifestyle content due to higher CPCs (cost per click).

In addition, high-quality targeted content will also help maximize returns from these ad networks.

Are There Any Fees Associated with Using an AdSense Alternative?

Sometimes, it exists!

One type of fee that is often seen with AdSense alternatives are flat-rate subscription or setup fees.

These kinds of charges usually cover the costs associated with getting started on the platform, such as setting up accounts, creating campaigns, etc., and may vary greatly depending on which specific ad network you choose. Additionally, some platforms also include additional monthly maintenance or support fees as part of their services.

TIP: Speak directly with representatives from various ad networks about their pricing models and ask questions about any potential discounts or special offers available for new customers—many companies offer incentives for publishers who sign up and commit to long-term partnerships!

Final Thoughts

AdSense alternatives offer publishers an opportunity to increase their revenue and supplement or replace AdSense income. While there are restrictions on the types of ads that can be used, these networks generally provide a wide range of options for advertisers and publishers alike.

The amount of traffic required to use an alternative varies greatly, as does the amount of revenue generated. However, with careful research and selection of the right ad network, publishers can often find success utilizing other sources than just AdSense.

The Daily Californian’s editorial and newsroom staff were not involved in this advertisement’s production. For advertising and sponsorship opportunities or more information about paid content, contact [email protected]

MARCH 14, 2023