Monster-sized advertising for ‘Monster’s University’

Pixar fan or not, you’d have to be living under the world’s largest rock not to have heard of this summer’s most recent animated release: “Monster’s University.” The advertising campaign for this prequel has been off the charts (we haven’t personally checked any, but we’re sure if we did, that
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5 funniest signs of the spring 2013 semester

Advertising for the eclectic UC Berkeley campus can be challenging. The stress and the surprises we’ve experienced in Berkeley can overstimulate us, so it can be pretty difficult for companies and organizations to grab our attention. But we have noticed some eye-catching and downright bizarre ads this semester. We thought we’d share
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Custom Screening: This column is brought to you by…

In an old episode of the NBC sitcom “30 Rock,” Jack Donaghy, an ambitious TV exec, informs the writers of the fictional show-within-a-show that they will be forced to incorporate products from the NBC-Universal’s portable microwave division into their sketches. Liz Lemon, the head writer, refuses to stoop so low
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Daily Cal to increase print days over summer

Paper to come out Monday, Tuesday and Thursday starting June 4

Summer is traditionally the most difficult time of the year for The Daily Californian. With just two print editions a week, advertising revenue goes down, fewer students stick around to produce the paper, and readers see our print product less frequently. But we still have a multitude of fixed costs
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Custom Screening: Notes from a mad ad man

I must confess that until this summer — when I was lucky enough to spend three nights in a hotel — I had not watched an entire TV program on an actual television in America.In February, I managed to squeeze in the last half hour of the Super Bowl. I’m
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