athletes

Don’t get me wrong, the desire to become better isn’t a bad thing, but the way in which sports and brands market to youth can be quite unpleasant.

Sports stories aren’t usually given too much weight in discussions around journalistic equity or newsroom diversity. Here’s why they should be.

For California football players, the value of the direct benefits they receive for their football services is a mere 14.9% of the profit they generate on an annual basis.

“Sports” are evil. They’re evil for making corporate tools out of extremely talented people. They’re evil for perpetuating the useless, stagnant habits of overconsumption and laziness. They’re evil for turning universities’ athletic directors into groveling ad addicts. But most of all, they’re evil for taking the beautiful facet of human experience that is athleticism, turning it into a whorehouse for rich advertisers to take their pick of the choicest bodies. You don’t have to support this corruption.