‘An affordable luxury’: Boichik Bagels, Bay Area businesses respond to criticisms from Oakland financial firm

chefs cooking bagels at Bowchick Bagels
Jocelyn Huang/Senior Staff
After a financial firm wrote that patrons of Berkeley business Boichik Bagels "deserve to be poor" for purchasing the shop’s $3 bagels, numerous local businesses spoke out to express their disagreement.

Emily Winston, founder of Berkeley’s Boichik Bagels, was shocked when she first saw the digital newsletter sent by Lula Financial, the email’s subject line stating that the business’s customers “deserve to be poor.”
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