UC aims fundraising efforts at social media

Dean Ignacio/File

The latest UC fundraising effort could have the university singing for dollars. The new program, called the “Promise Platform,” will turn students and young alumni into fundraisers by asking them to use social media to solicit donations from friends and family in exchange for promising to complete a given task.
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Creativity catastrophe

UNIVERSITY ISSUES: The UC system needs creative fundraising, but the regents’ plan to use social media and celebrities is an inappropriate method.

If begging for change on social media is the most creative fundraising program that the UC Board of Regents could come up with, the university is in serious trouble. People have been calling on the university to devise out-of-the-box funding schemes for years, but creative campaigns need to be feasible
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