Build for Telegraph's sake
Telegraph Avenue is historic, colorful and homely. The city of Berkeley has mounted several efforts to clean it, light it and attract business to it. No small effort with balloons tied to it is going to be enough to improve the image of a street that is still dotted with burned-out buildings and darkened storefronts. The initial period of construction will be noisy and ugly, but these are only the growing pains of improvement. For this trouble, local businesses can expect improved foot traffic and better curb appeal in the neighborhood.