BERKELEY'S NEWS • NOVEMBER 18, 2023
Mahzarin Banaji
Page 1 of 1
Research & Ideas
JULY 11, 2012
Study reveals people most often choose first option presented
A recently published study co-authored by a UC Berkeley Haas School of Business assistant professor finds that humans express implicit preferences for the first experience in a series of two or more presented options.
Research & Ideas
JULY 11, 2012
Study reveals people most often choose first option presented
A recently published study co-authored by a UC Berkeley Haas School of Business assistant professor finds that humans express implicit preferences for the first experience in a series of two or more presented options.
