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BERKELEY'S NEWS • JANUARY 17, 2023

Year! Review! Read our 2022 Year in Retrospect Issue!
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Mahzarin Banaji

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A recently published study co-authored by a UC Berkeley Haas School of Business assistant professor finds that humans express implicit preferences for the first experience in a series of two or more presented options.
A recently published study co-authored by a UC Berkeley Haas School of Business assistant professor finds that humans express implicit preferences for the first experience in a series of two or more presented options.