Online customer reviews affect restaurant business

Kayla Shapiro/Staff
Thai Basil in Asian Ghetto is one of many restaurants in Berkeley that is highly rated on Yelp.

We’ve all used the site, whether it be to look for the cheapest midnight burrito after a night of debauchery or the tastiest brunch spot the morning after. Yelp, the ubiquitous restaurant ratings site, has become the go-to reference for both starving undergrads looking for a cheap meal and visiting
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