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BERKELEY'S NEWS • SEPTEMBER 21, 2023

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Ming Hsu

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Brain scans could be used to assess brand similarity in trademark disputes, according to a paper published Feb. 8 in the journal Science Advances.
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Brain scans could be used to assess brand similarity in trademark disputes, according to a paper published Feb. 8 in the journal Science Advances.
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A group of campus researchers have linked honesty to the region of the brain that controls natural impulses, suggesting that a human’s first instinct is to lie when it is personally advantageous.
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A group of campus researchers have linked honesty to the region of the brain that controls natural impulses, suggesting that a human’s first instinct is to lie when it is personally advantageous.
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