Cal football, men’s basketball ticket prices to change

The cost of single game football and men’s basketball tickets will vary throughout the season to reflect market value.

Joe Wright/Staff
The offices at Haas Pavilion will surely be buzzing with calls when single game football tickets, now dynamically priced, go on sale to the general public on Wednesday.

When single game football tickets go on sale to the general public on Wednesday, for the first time, they will be priced dynamically. Last Monday, Cal athletics announced a partnership with Qcue (pronounced QQ), a sports pricing software provider, for football and men’s basketball tickets.
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