Under Armour

Cal Athletics announced its new three-year partnership with Nike, set to begin in July of 2023. The deal will extend to 30 of Cal’s sports programs.

Amid the economic effects of the coronavirus pandemic, athletic apparel company Under Armour is reportedly trying to pull out of its contract with Cal, a 10-year contract worth $86 million in cash and product.

On any given Saturday, fans will see a different combination of black, white, silver and about 20 different shades of green, yellow and orange adorning the Ducks’ uniforms.

Kabam, Inc. has recently pulled out of its naming rights partnership with Cal Athletics, meaning the flashy name will no longer be featured on the field at Cal football’s Memorial Stadium.

I’m assuming we all know about Lonzo Ball’s new shoes. The base pair sells for $495, and the super-deluxe edition will run you over a grand for kicks that look like they belong to an over-exuberant server at Applebee’s: https://twitter.com/bigballerbrand/status/860217305468256257

Sports media company Learfield announced Monday that Joe Mulford would be executive director of its operations with Cal Athletics, kicking off a 10-year, approximately $100 million multimedia rights partnership.

UC Berkeley has signed a new deal with Under Armour for 10 years and $86 million in products and cash.