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Amid the economic effects of the coronavirus pandemic, athletic apparel company Under Armour is reportedly trying to pull out of its contract with Cal, a 10-year contract worth $86 million in cash and product.
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On any given Saturday, fans will see a different combination of black, white, silver and about 20 different shades of green, yellow and orange adorning the Ducks’ uniforms.
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Cue the stripes! Or maybe just one stripe? The Stripe. As Cal changes sponsors from Nike to Under Armour, the unifying symbol amongst the uniforms that have been released thus far is the Sather Stripe. In addition to the stripe, there has also been a font change and a return
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Kabam, Inc. has recently pulled out of its naming rights partnership with Cal Athletics, meaning the flashy name will no longer be featured on the field at Cal football’s Memorial Stadium.
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I’m assuming we all know about Lonzo Ball’s new shoes. The base pair sells for $495, and the super-deluxe edition will run you over a grand for kicks that look like they belong to an over-exuberant server at Applebee’s:
https://twitter.com/bigballerbrand/status/860217305468256257
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Sports media company Learfield announced Monday that Joe Mulford would be executive director of its operations with Cal Athletics, kicking off a 10-year, approximately $100 million multimedia rights partnership.
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UC Berkeley has signed a new deal with Under Armour for 10 years and $86 million in products and cash.
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